Caden's Marketing

  The brand I selected is the video game publishing company Ubisoft which has produced popular titles such as Rainbow Six Siege, the Assassin's Creed titles, Far Cry, and many more titles as well. The general online feelings toward the company are rather hostile, filled with many complaints about their various games, especially with the announcement of a new Assassin's Creed game which includes historical inaccuracies that have left people feeling offended, and having a distaste. There are also numerous complaints about the various titles of game servers and the difficulties their customers are having connecting to their games and having a seamless time playing. Other complaints include large cheating problems in one of their most popular games Rainbow Six Siege, with many users claiming that the company is only milking as much money as they can from the player base, as opposed to improving their game and releasing new content. The negative feedback of their multiple titles has

  I chose to read an article detailing a promotional marketing campaign from Shelter Whitefish which strives to provide affordable housing to residents of Whitefish, Montana. This promotional campaign opens a competition on who can design the most efficient, and practical affordable housing plot. I am interested in this article since the rising home costs in this country greatly affect the new generation of potential homeowners, and organizations such as this one strive to address this issue and hopefully come up with cheaper designs and house plans that are easier to construct so, houses nationwide become more affordable. The main points of this specific article include promoting awareness of the lack of affordable housing options, promoting professionals in the design industry to create such models that are practical, cheap to construct, eco-friendly, and sustainable long term, and finally embracing the strategies of urban planning in the designs to prepare for a better tomorrow thro